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Tradition
Looking at the bottom of my
computer screen it tells me it is 08:35 on Monday 22nd
August 2011. So what I hear you say, well it is conformation the
world did not end at 15:40 last Saturday afternoon, as predicted by many. What was going to precipitate the destruction of
everything we know? No it wasn’t the latest experiment at the Hadron
Collider attempting to replicate the Big Bang. It wasn’t a rogue asteroid
about to hit the earth in a twentieth century re-enactment of the wiping
out of the dinosaurs, although arguably dinosaurs were the soothsayers of
doom in this case. It was the running of a horserace on York’s
Knavesmire – yes the Ebor Handicap was being moved from its “traditional”
midweek slot to a Saturday afternoon. “Traditionalists” were up in arms,
boycotts were threatened. In the end it was a popular day, the crowd of
28,185 holds up well against the mid-week figures and arguably many were
put off because they expected bigger crowds. By moving the Ebor to a
relatively quiet Saturday afternoon the race became the centre of
attention on what is the busiest day of the week betting wise. I have not
seen all the bookmakers figures but the Tote report a 7.2% increase in
turnover on the race this year but I would imagine the traditional bookies
figures would also reflect an upturn. The reality is, and it is an important reality in
these difficult financial times, moving big races to a Saturday afternoon
is generally a positive move. I say generally as there are exceptions which prove
the rule, the most notable being the decision to move Newmarket’s July Cup
to a Saturday spot. So why has the Ebor move seemingly worked whilst
the July Cup move was seen as a failure? The answer is actually quite simple. The Ebor was
moved to what is, from a class and betting perspective, a very quite
Saturday afternoon. Therefore there was an untapped potential, a void
which the Ebor was able to fill. By contrast the July Cup was moved to what was
already a very strong Saturday afternoon, an afternoon which already had
two top quality races. An afternoon where the addition of a third top
quality race at a third different course proved the old adage you can have
too much of a good thing. What can we conclude from these two changes? Firstly change is not necessarily a bad thing,
provided the change can be justified, generally on commercial grounds.
Secondly, change for changes sake and change where the consequences are
not thought though is not a good idea. However a significant number of those who oppose
these changes do not take any consideration at all of the rationale behind
the change, their stock argument is it is “tradition” that such and such a
race is run on this day. It is getting close to a generation ago that the
Epsom Derby was moved from its “traditional” Wednesday slot to Saturday
afternoon. Few will argue the move has not been a commercial success. The
meeting is invariably sold out and the crowds still flock to the hill in
their tens of thousands. Moreover the character of the race has not
changed and the international audience has increased. Yet there are still those, even in the upper
reaches of the racing establishment, who still believe the move of The
Derby is the biggest sell out in the history of the sport and they will
still take every possible opportunity to bemoan the move. The “tradition” argument has also been prevalent in
the on-going debate surrounding the changes to the Grand National course,
which – depending on your perspective – are either unnecessary tinkering
with a once great race, carried out as a knee-jerk reaction to the 2011
renewal or they are progressive changes carried out solely in the interest
of horse welfare. In reality, as is often the case, the truth is
somewhere between the two extremes. I can see why people do believe the changes are
simply tinkering and they are seen as appeasement. What really rankles is
when the tradition argument is rolled out to justify a particular stance. Tradition alone is never a justification for not
changing something. Indeed, in my book, the only time tradition should be
used as a determining factor is when all the other, logical as opposed to
emotional, arguments fail to sway the verdict one way or another. I’m sure when bear baiting and cock fighting were
banned in England in 1835 supporters claimed they were ”traditional”
sports and the bears and cocks would have to be slaughtered if the sport
was banned, yet few sane people would argue the bans were not justified. Now I appreciate cock fighting and bear baiting are
a world apart from horse racing, however two common factors are public
perception and the use of tradition as an argument against change. Like it or not the Grand National is the “shop
window” for British racing, it is the race most in the consciousness of
the general public, especially those who do not follow horse racing on a
regular basis. The public will be more inclined to believe what
they see with their own eyes rather than any press releases from either
side of the argument. Most sensible people acknowledge the likes of
Animal Aid have an agenda and their pronouncements are treated with a
varying size pinch of salt depending where you stand on the issues. However it would be naïve to assume pronouncements
from the racing industry should not also be treated with the same
scepticism. They are, after all, just another vested interest. Racing, as an industry, seems content the Grand
National is its showcase race. Therefore it has to accept the
consequences, that if horses die in the race then it will reflect badly on
the sport as a whole. They cannot therefore complain when there is an
adverse reaction. On a forum this week I saw a former Aintree
marketing executive advocating, effectively, stage managing the television
coverage to show the race in the best light possible – he even used the
dreaded “spin” word. That would be a very dangerous path to take, it
would be a route the public would see through immediately and it would do
even more irreparable harm to the sport. If racing needs to spin what is
it attempting to hide would be an obvious question. Those who follow racing need to remove their
blinkers and rose coloured spectacles and realise the perception of the
general public of our sport is not as bright and positive as ours.
Arrogantly proclaiming those in racing no best or that racing has its
traditions carries no weight in the court of public opinion. Like it or not racing cannot afford to ignore
public opinion remember what happened to hunting!!! I believe there are far better races which could be
used as a shop window for our sport. On reflection I think the Grand
National is a race which can ultimately do the long term future of the
sport more harm than good and no amount of tinkering will change the
negative perception the race creates. It is one of those instances where
common sense has to override tradition.
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